AdWords is a marketing system created by Google to assist businesses in reaching online target markets via its search engine platform and partner sites. These partner sites display a text or image ad on the page after a user searches for keywords and phrases related to a company and its products or services. AdWords ads on Google.com typically appear in specific locations at the top and right-hand side of search results pages.

For your AdWords account, you can select keywords related to your brand, products, services, and industry. When customers search for these terms, your store’s ad will appear. You only pay when someone clicks on your ad and goes to your website or calls your company.